Most podcasters chase a bigger audience and longer episodes to grow. Tim Hubbard did the opposite. His eleven-minute niche show, Short-Term Rental Riches, became the main way new clients find his property management company, Corzly, built on short, consistent episodes.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Tim shares how eleven-minute episodes he built to be easy grew to nearly a million downloads, how a niche most people call too small became the main way new clients find him, why two near-identical rentals can perform two to three times apart, and how he sets guest expectations low on purpose so the reviews behind the business stay strong.

Could the show you keep overthinking already be short enough to work?Tim's answer is that an easy format you can sustain beats a polished one you cannot. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last.

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