Build a 6 Month Podcast Waitlist by Treating Every Guest Like a Relationship (with Carl J. Cox)

Motivational speaker

By Nathan Gwilliam
Mar 04, 2026

Build a 6 Month Podcast Waitlist by Treating Every Guest Like a Relationship (with Carl J. Cox)

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About this Podcast:

Most podcasters beg for guests, while successful hosts attract high-caliber experts effortlessly. Carl J. Cox of the Measure Success Podcast, built a six month podcast waitlist with 2-3 daily guest requests by stopping selling and starting giving. His biggest mistake was trying to sell too hard, forgetting the podcast wasn't about him but about guests wanting to share their knowledge, wisdom, and gifts to the world.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Carl reveals his transformation. He stopped scripting interviews and started being genuinely curious. He asked every guest for referrals, bringing Sean Covey and high-level experts to his show. He stopped doing prep interviews because time matters. Someone in a million dollar business makes 500 dollars per hour. Why waste it? Started in 2021 after a burst appendix during COVID, Carl built the fourth best strategic employment podcast by treating guests like real human beings with trust and caring instead of transactions.

Want to build a podcast waitlist through relationships, not transactions? Stop selling to guests and start giving first with genuine curiosity. Share this strategy with podcasters treating interviews like business deals without building trust. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building quality guest lists through relationships over vanity metrics.