The Hidden Levers That Multiply Your Coaching Impact. Stop Coaching, Start Scaling.

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Most fitness coaches fail to build sustainable online businesses because they try to help everyone, diluting their message until it serves no one. Casting a wide net backfires online, where thousands of coaches compete, making niche clarity and strong positioning essential. It’s no surprise that 90% of online coaching businesses collapse in their first year due to unclear messaging and a lack of differentiation.

In this recent episode of Podcasting Secrets, host Nathan Gwilliam interviewed Tobias Young, a former pro bodybuilder, seven-time cover model, and CEO of TNT Fit Pro Coaching. Tobias shared his 9XSN method, a framework that’s helped coaches launch, grow, and scale their businesses beyond six figures. After 26 years in fitness and 16 years building online programs, he realized that coaching coaches creates exponential impact: helping one coach with 50 clients means helping 50 lives at once. Tobias explained why serving postpartum women and bodybuilders at the same time turns both audiences away, broke down his 9-step system for predictable growth, and revealed practical strategies like using appointment setters to convert content engagers into leads and applying “collaboration posts” to instantly double reach by sharing audiences

Clarity Creates Clients

Tobias teaches that the first step in building a successful online coaching business is defining a bullseye avatar, meaning one specific type of client with one specific problem. In-person trainers can work with many different clients in the same gym, but online coaching requires clear, focused positioning. If you try to speak to everyone, you end up connecting with no one. A common mistake is targeting postpartum women who want to lose baby weight while also talking about helping men build shredded abs for competitions. The new mom may feel understood when she sees content about losing baby weight, but as soon as she sees posts about sculpted abs and stage prep, she disconnects.

Simultaneously, the men who want muscle gain see posts about postpartum recovery and immediately tune out. By trying to appeal to both groups, the coach loses both audiences and appears unfocused. The solution is to identify one person with one major problem and become known for solving that specific transformation. Many coaches avoid narrowing their niche because they fear losing opportunities, but Tobias points out that becoming known for one clear solution creates more business than being a forgettable generalist. When your content speaks directly to a single avatar, they feel like you understand their exact situation better than anyone else.

Breaking Down the 9XSN Method

Tobias created the 9XSN method as a step by step system that helps coaches launch, grow, and scale past six figures without guessing which strategy to use or wasting time on tactics that do not work. It starts with identifying a bullseye avatar so your message stays focused before any marketing systems are built. Without that clarity, even constant posting cannot fix unclear positioning. Step two is authority amplification using three channels: social proof content, value-based email marketing, and community building through Facebook groups that position you as the obvious choice. Step three is the content engine built on the five C’s: content creates connections, connections lead to conversations, conversations turn into calls, and calls lead to conversions. Every post has a purpose, not just engagement for engagement’s sake.

Step four introduces lead magnets such as e-books, mini courses, or webinars that capture emails and move people from social platforms into your owned audience while delivering value up front. Step five is crafting an irresistible offer that separates you from generic coaches, focuses on results, and prevents price-based competition. Steps six through nine include enrollment mastery that handles objections early, designing a signature program that goes beyond workouts and diets, automating systems with tools like CRMs and funnels, and building a small support team so you can focus on coaching. The full framework keeps coaches from skipping steps or building in the wrong order, which is the main reason their business collapses when they try to scale.

Systematize Outreach That Works

Tobias generates steady coaching leads by using appointment setters hired from OnlineJobs.ph to message people already engaging with his content. These virtual assistants follow clear SOPs based on how Tobias normally interacts with ideal clients. They like posts, comment, invite people into groups, and offer value without pushing a sale.

This works because warm audience outreach feels natural, not intrusive. When conversations happen in DMs or comments, social platforms show more of your content to that person, boosting organic reach without ads. Each interaction builds familiarity and trust, so by the time prospects get on a call, they already know who you are. With SOPs in place, appointment setters handle high volume outreach while Tobias focuses on coaching and closing qualified leads. The system scales lead generation far beyond what one person could do manually, ensuring no engaged follower is overlooked.

 Partner Content, Bigger Results 

Tobias rapidly expanded his podcast reach using collaboration posts with guests who already have large audiences. Instead of each creator posting separately, both share a reel, combining their audiences and generating more views than either could get alone. The process is simple: cut the podcast into short reels, publish a collaboration post, and tag the guest so the content appears on both profiles.

This introduces each creator to the other’s audience, boosts authority, and turns guest appearances into a true win for everyone involved. Many coaches struggle to grow because their content keeps reaching the same small group. Collaboration posts solve this by tapping into established audiences with similar interests, creating partnerships where both sides gain visibility without relying on slow algorithmic growth.

Impact Through Coaches, Not Clients

Tobias shifted from fitness coaching to business coaching and discovered the umbrella effect. By helping one coach who serves 50 clients, he indirectly impacts all 50 people at once. Multiply that across 50 coaches and the impact reaches 2,500 people, far beyond what he could achieve through one-on-one training.

The shift also increased his earning potential because business coaching clients value systems that bring consistent revenue and are willing to pay more than fitness clients who compare hourly rates. Though he loved fitness coaching, Tobias chose business coaching to expand his impact, earn more, and build a career he enjoys instead of staying in a limited model.

 Building a Six Figure Coaching Business 

Ready to build a six figure coaching business? Start by defining a bullseye avatar with one clear problem, then amplify your authority through content, email, and community. Use the five C funnel to turn connections into clients, create lead magnets that capture emails, and craft an irresistible offer that sets you apart. Master enrollment, build a signature program with lifestyle elements, automate with CRMs and funnels, and hire support so you can focus on coaching and growth. Share this coaching framework with entrepreneurs building online businesses.

 Key Takeaways: 

1. Niche down ruthlessly to one target audience solving one specific problem. Multiple audiences push everyone away.

2. Authority comes from three sources: social media content, email marketing through lead magnets, and active community engagement.

3. Repurpose one podcast episode into reels, stories, and mini-trainings to maximize content output without extra recording time.

4. Guest swapping is the fastest audience growth strategy. Trade appearances to borrow established audiences instead of building from scratch.

5. Collaboration posts on social media compound reach by combining both audiences into one post with massive exposure.

6. Appointment setters handle all outreach conversations with engaged followers, converting warm audiences into booked calls systematically.

7. Start conversations before selling. Virtual assistants can interact with content engagers to build relationships that convert later.

8. Lead magnets pull audiences from rented platforms onto your owned email list, creating assets you control permanently.

9. Hire business coaches early to compress your learning timeline. Five years of struggle disappears with the right mentor.

10. Create irresistible offers that distinguish you from commoditized competitors charging bottom-dollar prices.

11. Build signature programs addressing lifestyle components beyond the core service to increase client results and retention.

12. Podcast guests should serve your niche specifically. Complimentary audiences expand reach while maintaining relevance to your core listeners.

 

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Podcasting Secrets: Website: podcastingsecrets.com | YouTube: @podcasting-secrets | Instagram: @podcastingsecrets | LinkedIn: poduppodcasting | Apple | Spotify

Nathan Gwilliam: LinkedIn: @NathanGwilliam

Tobias Young,TNT Fit Pro Coaching:  

Podcast: TheFitBizAccelerator.com | LinkedIn: @TobiasYoung | Instagram: @TobiasYoung1 | YouTube: @TNTFitProCoaching | Facebook: TNTfitprocoaching | Schedule  Free Online Growth Call: Schedule Tobias Young | Tobias Young Lead Magnet: 10k-in-90-Days-Organic-Growth