7 Things to Consider When Starting to Work With Networks

In the world of podcasting, partnering with a major network can be a game-changer for your show. It can open doors to a larger audience and provide valuable resources. In this bonus episode of Podcasting Secrets, we're joined by Keith Reynolds, an award-winning podcast producer and the founder of Spoke Media. With his extensive experience and insider knowledge, Keith shares his insights on what it takes to sell a podcast concept to a major network.

As a podcaster, you may be wondering where to begin when it comes to working with networks. In this blog post, we'll explore seven things to consider as you step into the world of networks. From developing a compelling pitch to navigating negotiations, we'll cover the key aspects that can help you successfully collaborate with a network and boost your podcast's growth.

1. The Benefits of Partnering with a Network

One of the primary reasons to consider partnering with a network is the potential to reach a larger audience. Networks have established listener bases and can leverage their existing shows to promote your podcast to a wider audience.

In addition to audience growth, networks can provide valuable resources such as production support, marketing expertise, and ad sales. They can help you navigate the complexities of the media industry and provide guidance on best practices to help you maximize growth.

When evaluating potential network partners, consider the alignment between your show's content and the network's brand. Look for a network whose audience and values align with your podcast's mission and target listeners. A strong brand fit can lead to more effective promotion and a mutually beneficial partnership.

2. Develop a Compelling Pitch

Crafting a compelling pitch is essential when approaching networks. Your pitch should clearly articulate your podcast's unique selling points and demonstrate why it would be a valuable addition to a network's lineup. Start by refining your concept and identifying your target audience.

Consider creating a concise outline that highlights the key elements of your show, including the format, style, and potential for future seasons. This outline will serve as the foundation for your pitch and help you communicate your vision effectively.

As you develop your pitch, think about what sets your podcast apart from others in the same genre. What unique perspective or storytelling approach do you bring to the table? Highlighting these distinctive aspects can make your pitch more compelling and increase your chances of capturing a network's interest.

3. Prepare to Pitch

Before approaching a network, it's important to have a well-prepared pitch package. This typically includes a pitch deck and a sizzle reel/trailer. Your pitch deck should be visually appealing, professional, and concise while conveying the concept of your show.

When creating your pitch deck, focus on the key elements that make your podcast stand out. Include a clear logline that effectively describes your show in one or two sentences. Highlight the unique selling points, target audience, and potential for growth.

In addition to the pitch deck, a sizzle reel/trailer is often a crucial component of your pitch package. This short audio or video clip should give a taste of your show's style, tone, and content. Aim to create a compelling and engaging sizzle reel that leaves the listener wanting more.

4. Enhance Your Pitch Materials

To make your pitch materials even more effective, consider seeking feedback from trusted colleagues or industry professionals. Share your pitch deck and sizzle reel with a select group of people whose opinions you value and who have experience in the podcasting industry.

Listen to their feedback and be open to making revisions. Refine your pitch deck to ensure it effectively communicates your show's unique selling points and potential. Pay attention to the visual elements, such as color choices and layout, to create a cohesive and professional presentation.

When it comes to your sizzle reel or trailer, focus on creating a strong opening that immediately captures the listener's attention. Avoid a slow burn and instead dive right into the most compelling aspects of your show. Keep the pace engaging and limit the length to around two minutes to maintain interest.

 

5. Leverage Networking Opportunities

Networking is a powerful tool when it comes to connecting with decision-makers at podcast networks. Attend industry events, such as conferences and workshops, where you can meet and interact with professionals from various networks.

Don't be afraid to strike up conversations and share your passion for podcasting. You never know where a casual conversation may lead. Even if the person you're speaking with doesn't have direct decision-making power, they may know someone who does and can introduce you.

In addition to in-person networking, leverage online platforms like LinkedIn to connect with industry professionals. Engage with their content, share your own insights, and build relationships over time. When reaching out to someone, be genuine, concise, and clearly communicate your intentions because you only have one chance to make a good impression.

6. Navigate Negotiations

Once you've captured the interest of a network and they're ready to make an offer, it's important to approach negotiations with a clear understanding of your goals and leverage. If you're new to the industry and haven't worked on a podcast before, you may have limited negotiating power.

However, this doesn't mean you should simply accept the first offer presented to you. Always advocate for yourself and your podcast. Consider the long-term potential of your show and how the deal can serve as a springboard for future opportunities.

When negotiating, pay attention to key terms such as ownership of intellectual property, revenue splits, and promotional commitments from the network. Seek the advice of a lawyer or an experienced industry professional to ensure you understand the implications of the deal.

7. Keep the Big Picture in Mind

As you embark on your journey of working with networks, it's important to keep the big picture in mind. While partnering with a network can bring numerous benefits, it's not the only path to success in the podcasting world.

Remember to stay true to your creative vision and maintain a level of authenticity in your show. Don't compromise your unique voice and perspective in pursuit of a network deal. Your audience will appreciate the genuine connection they feel with your content.

Additionally, be prepared for the possibility of rejection. Not every pitch will be accepted, and that's okay. Use each experience as a learning opportunity to refine your pitch and improve your chances of success in the future.

Consider the Future

Working with a podcast network can be a game-changer for your show. It can provide access to a larger audience, valuable resources, and industry expertise. By considering the eight key points discussed in this blog post, you can position yourself for success when starting to work with networks.

As you navigate this new environment, keep in mind the potential impact that partnering with a network can have on your podcast's growth and success. With dedication, perseverance, and a willingness to learn, you can unlock new opportunities and take your show to better places.

So, what are you waiting for? Start exploring the possibilities of working with a podcast network today and see where this adventure can take you and your podcast!

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Key Takeaways:

1. To sell a podcast concept, you need a truly special idea that gives you goosebumps and makes you confident that it will resonate with others. 
2. Building your network and establishing trust is crucial for getting your concept considered. Cold pitches can work if the idea is exceptional, but relationships help a lot.
3. Creating compelling characters is key for documentary and fiction podcasts. For chat shows, the potential to build a passionate community around the host is important.
4. The pitch process involves refining a 2-3 page outline, creating an enticing pitch deck, and producing an attention-grabbing 1-2 minute sizzle reel or trailer.
5. Pitch decks should be concise and visually compelling, convey the show's vibe, and highlight what makes the concept special and its future potential. Sizzle reels need a strong, fast start.
6. Finding the right decision-makers involves researching network contacts, taking advantage of industry newsletters and events, talking to anyone you can, and not being afraid to shoot your shot.
7. In negotiations, understand your leverage, always advocate for yourself and view initial deals as a springboard. Push for a minimum guarantee, non-recoupable promo, and favorable splits.
8. Networks provide the biggest value in audience reach and ad sales. Look for a strong brand fit between your show and the network's existing audience.
9. The most common mistakes are falling in love with ideas that aren't actually special enough and not being aware of your leverage. Always negotiate, and don't be afraid to ask for what you want.

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Thanks for watching or listening, I wish you success if you choose to pitch your show to a network.