Using Your Podcast to Drive Kingdom Impact Instead of Just Revenue (with Michelle Saunders-Gottsch)

Most podcasters chase downloads and revenue, while nonprofit leaders measure success differently. Michelle Saunders-Gottsch built the Altered Stories Ministry, reaching 80-plus countries and 160-plus women with God stories, focusing on kingdom impact rather than vanity metrics. Her measure of success is testimonies, faith transformations, marriage healing, and women feeling heard, not dollar signs.

In this episode of Podcasting Secrets with host Nathan Gwilliam, Michelle reveals how childhood cult survivor story took 30 years to share becoming foundation for giving other women voices, why donations come FROM impact not the other way around when listeners in persecuted countries need hope, and multiple nonprofit monetization strategies including book royalties, fundraising events, sponsorships proving money enables MORE impact not less. Started after Focus on the Family broadcast training, Michelle demonstrates that kingdom metrics outweigh revenue metrics when building a sustainable ministry podcast.

Want to build a podcast waitlist through relationships, not transactions? Focus on kingdom metrics like testimonies and transformations, not just downloads. Share this approach with ministry leaders chasing vanity metrics without measuring real change. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building mission-driven shows through impact over income.                    

Podcasting Secrets: Website: podcastingsecrets.com | YouTube: @podcasting-secrets | Instagram: @podcastingsecrets | LinkedIn: poduppodcasting | Apple | Spotify

Nathan Gwilliam: LinkedIn: @NathanGwilliam

Michelle Saunders-Gottsch:     Website: AlteredStories.org | LinkedIn: @Mischelle-Saunders-Gottsch   | YouTube: @AlteredStoriesMinistryyout7063